NEW YORK | January 9, 2018 – ItemMaster, Inc.(“ItemMaster”), a leading product content management company completed its sale to Chicago-based digital asset management and product information management solution provider Gladson, a portfolio company of The Jordan Company (“TJC”) and Wicks Capital Partners (“Wicks”). Drake Star Partners acted as the exclusive financial advisor to ItemMaster on this transaction.

Based in Chicago, ItemMaster allows brands to create, manage and distribute rich verified, structured product attributes that meets the requirements of retailers to drive better consumer experience. ItemMaster’s flexible content creation offering means brands and retailers can make strategic business choices, in terms of content, speed to content activation and market readiness, and cost effectiveness.

Dev Ganesan, CEO of ItemMaster said, “Juan Mejia and the team at Drake Star have a deep understanding of our market, the competitive landscape and important trends. Their tailored approach resulted in a terrific outcome for ItemMaster’s shareholders as well as our employees who are excited about the next phase of growth for the combined company. Drake Star’s valuable counsel, diligent process management, and relationships with key industry players were critical in achieving a great result.”

“It was a pleasure working with the executive team and shareholders of ItemMaster, a company that has disrupted the product content market with new and innovative solutions like Data Harmonization, Data Quality Assessment, and wellnessMaster. Together, ItemMaster and Gladson will deliver a broader set of solutions to their collective customer base. The product content market continues to evolve rapidly, impacting software, services, and data/analytics providers alike. This transaction confirms our belief that CPGs are demanding more capabilities from their key technology providers in the form of comprehensive managed services. More transactions will follow as providers integrate vertically to embed themselves further in their clients’ workflows.” commented Juan Mejia, Partner at Drake Star.

Legal advisor: Cooley

Inquiries

Gregory Bedrosian

Managing Partner & CEO | Drake Star

gregory.bedrosain@drakestar.com | + 1 203 524 5652

About ItemMaster

Incubated inside the largest online grocery delivery service, ItemMaster’s platform was purpose-built for both eCommerce and traditional retail.  ItemMaster enables partners to plan and merchandise, market across channels, build online eCommerce and media experiences, and provide product content creation, management, and distribution Platform management features provide always-on access and structured data at scale. Through world-class leadership, collaborative teams, and constant innovation, the people at ItemMaster are creating the world’s most intelligent, yet flexible product content platform for brands, retailers, and consumers.

For more information, please visit www.itemmaster.com

About Gladson

Gladson’s digital asset management and product information management solutions enable the most efficient and accurate transfer of information across the brand and retailer ecosystem on the market today. Clients are able to increase in-store and eCommerce sales with Gladson’s detailed and verified product information that helps shoppers in their buying decisions, while its store optimization services enable attractive and effective store and shelf layouts to facilitate the path to purchase. Gladson’s enterprise-ready digital content feeds eCommerce, space planning, category management, store optimization, marketing, advertising, supply chain, market research, mobile applications, master data management and other critical business processes and systems. Gladson is a portfolio company of The Jordan Company and Wicks Capital Partners.

For more information, please visit www.gladson.com

Inquiries

For further inquiries, please contact:

Juan Mejia
Partner | Drake Star Partners
Juan.Mejia@drakestar.com | +1 212 508 7119