LONDON | NEW YORK | December 20th, 2022 – Drake Star is pleased to release the Global Sports Tech Report 2021. This report gives a summary of the key industry news and insights that prevailed in 2021, as well as predictions in 2022:
- An increasingly "connected" fan. The fan ecosystem continues to demand a personalized omnichannel experience.
- Athletes as publishers and media brands. Fans seek direct dialogue with athletes and teams now more than ever.
- The rise of OTT shifts in consumption increasingly underpin the growth of OTT in the sports industry.
- Data and analytics become indispensable and sparks pivotal growth for the Sports Tech ecosystem.
- Esports & fantasy sport gain popularity with further room for growth as the market remains fragmented.
- Moving to a holistic experience model: from smart stadium to smart platform.
- Sports betting is on the rise and is increasingly important for fan engagement strategies
Drake Star Sports Tech Team:
Gregory Bedrosian, Eric Ward, Michael Metzger, Mathilde Deschamps, Edward Page, Michael Heilweil
Inquiries
For further inquiries, please contact:
Gregory Bedrosian
CEO & Managing Partner | Drake Star
gregory.bedrosian@drakestar.com | +1 2035245652
Eric Ward
Partner | Drake Star
eric.ward@drakestar.com | +44 77400 52486
Michael Metzger
Partner | Drake Star
michael.metzger@drakestar.com | +1 310 696 4011
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