Global Sports Tech Update | May 2022

LONDON | NEW YORK | LOS ANGELES | June 21st, 2022 – Drake Star is pleased to release the May 2022 edition of its Global Sports Tech Industry Update. M&A activity in May concluded with 15 deals announced and $1.6bn in disclosed deal activity

• Hudl acquired physical activity monitoring company WIMU for an undisclosed amount
• Generation Esports acquired esports company Military Gaming League for an undisclosed amount
• IMG Arena acquired sports video analytics company Signality for an undisclosed amount

Fundraising activity in May reached a total of 28 deals and $431m in disclosed funding

• Pixellot raised $161m in a Series D round led by PSG
• WIN Reality raised $49m in a Series A round led by Lago Innovation Fund; Spectrum Equity also participated in the round
• OxeFit raised a $20m angel round from 7 individual investors including Dak Prescott, Dez Bryant, and Dustin Johnson, among others

TikTok becomes Women’s Euro 2022 global sponsor.

NFL will launch officially licensed NFT-based mobile game in 2023.

EA Sports and FIFA call full-time on video game partnership after three decades.

Drake Star Global Sports Tech Team:
Gregory Bedrosian, Eric Ward, Michael Metzger, Mathilde Deschamps, Edward Page, Michael Heilweil