Drake Star Advises Pinto on Its Sale to SPINS

NEW YORK | (February 16^th, 2022) – Pinto, the world’s smartest product intelligence platform, announced that it was acquired by SPINS, a leading wellness-focused data company and advocate for the Natural Products Industry for more than two decades. The acquisition strengthens SPINS’ position as the leader in Product Intelligence.

Drake Star acted as the exclusive financial advisor to Pinto on the transaction.

Pinto, headquartered in New York, NY, has built the world’s most robust product data platform, powering essential commerce applications through its product database, search optimization, personalized recommendations for shoppers, product content distribution, and content studio, among other capabilities. Pinto is utilized by some of the largest North American grocers and leading CPG brands as they look to optimize their assortments, personalize their customer experiences, and relay the nuanced product information that today’s consumers increasingly expect.

Sam Slover, Co-Founder and CEO at Pinto, stated “Pinto has always believed that the world of products should be optimized, searchable, and personalized for the needs of today’s consumers, who are more health and values-oriented than ever before. Juan understood our approach to the market and was a staunch supporter from our earliest days, and he built a collaborative relationship over time by making relevant introductions even when there was no impending transaction. When the time came, we immediately called Juan and Drake Star to advise us.”

“Sam, Stefan, and the entire Pinto team have built a robust and truly transformative product intelligence platform to meet the demanding needs of leading grocers and CPGs,” commented Juan Mejia, Partner at Drake Star. “The strategic and cultural fit with SPINS was immediately evident, so we’re excited to see the two companies come together.”

For Drake Star, the sale of Pinto represents the latest E-Commerce Enablement transaction within the Retail Technology sector, an area witnessing a significant surge in M&A and capital raising activity as retailers and brands continue to accelerate their omnichannel marketing and supply chain investments.

Legal advisor: Withers

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About Pinto

Pinto is the smartest product database and analytics platform for food, grocery, and CPG products. We provide businesses of all sizes with the data and the tools to power personalization, help their shoppers find the best products for their health and lifestyle needs, optimize their product data online, and relay the nuanced product information that today’s shoppers rely on when making purchasing decisions. No product database is smarter or more complete.

For more information, please visit: www.pinto.co

About SPINS

SPINS LLC is a wellness-focused data company and advocate for the Natural Products Industry. Over the past two decades, the wide adoption of SPINS’ Product Intelligence has led to a common language used across the industry as well as laid the foundation for the next generation of innovation, while providing dynamic data, actionable insights, and digital activation solutions that drive growth for our clients & partners and contribute to a healthier and more vibrant America.

For more information, visit: www.spins.com

About Drake Star 

www.drakestar.com

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