Drake Star acts as Exclusive Financial Advisor to Aagon on its Sale to GENUI
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Year
February/2025
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Sector
Software/SaaS
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Our Mission
Drake Star acts as Exclusive Financial Advisor to Aagon
Hamburg, Soest, Berlin | February 03, 2025 – Aagon GmbH (“Aagon”), a leading German software developer of Unified Endpoint Management & Data Integration solutions, announced its sale to GENUI, a private investment firm based in Hamburg. With the sale, the sellers and buyer are paving the way for accelerating Aagon's growth together in the future.
Drake Star acted as the exclusive financial advisor to Aagon and its shareholders on this transaction.
Aagon was founded in 1992 by Wilko Frenzel and Sascha Häckel and has been developing the client management and automation solution ‘ACMP’ for almost 30 years, with many modules such as inventory, license management, software distribution, patch management, vulnerability management, asset management, defender management and helpdesk. More than 2,800 partners and customers from all sectors and company sizes throughout the D-A-CH region have been benefiting from this expertise and innovative product developments over the years. The company is based in Soest, North Rhine-Westphalia and employs almost 150 people.
Wilko Frenzel and Sascha Häckel, the founders of Aagon, stated: “It was very important for us to find an investor with an entrepreneurial heritage who would not only support our company with the planned further development of our subscription model and future cloud solutions, but also with a profound professional expertise, and a customer-oriented culture.”
GENUI acquired a majority stake in Aagon. Wilko Frenzel and Sascha Häckel will continue to manage Aagon's business after the takeover and GENUI entrepreneur Klaus Weinmann will chair the advisory board and support the company as an advisor. In the coming years, Aagon aims to continue its successful growth course and to open up new international sales markets.
“We invest in market-leading companies with great potential and a measurable positive impact,” explained Boris Klenk of GENUI. “Digitalization is one of our focus areas and whilst Germany has numerous outstanding companies in this field, Aagon particularly impressed us. The firm's successful security software and customer centricity offer a lot of potential for scaling the business as well as its positive impact – exactly what we are looking for in a GENUI investment.”
Julian Riedlbauer, Partner and deal team lead at Drake Star, said: “We are thrilled to have advised the Aagon founders on this significant transaction. This acquisition lays the foundation for sustained future growth. I want to thank Wilko and Sascha for their trust and outstanding collaboration – it has been a pleasure working together to achieve this fantastic outcome. I also want to extend my heartfelt thanks to our team for their exceptional dedication and hard work throughout this process. We are confident this partnership will unlock new opportunities and drive continued success for all stakeholders involved.”
Drake Star Team: Julian Riedlbauer, Maximilian von Bodman, Jannis Grimm, Jan Ceko
Inquiries
For further inquiries, please contact:
Julian Riedlbauer
M +49 172 661 575 9
About Aagon
Aagon GmbH has been developing the client management and automation solution ‘ACMP’ for almost 30 years, with many modules such as inventory, licence management, software distribution, patch management, vulnerability management, asset management, defender management and helpdesk. This helps IT departments to automate routine tasks and save costs.
More than 2800 partners and customers from all sectors and company sizes throughout the D-A-CH region have been benefiting from this experience and innovative product developments for almost 30 years.
About GENUI
GENUI is a private investment firm based in Hamburg/Germany. It was founded in 2014 by renowned entrepreneurs and experienced investment professionals, who have been investing in companies for over two decades and supporting them on their growth paths. GENUI follows the approach of “Good Entrepreneurship”, combining attractive returns and positive impact. The more than 30 GENUI entrepreneurs (founders and owners of companies such as BioNTech, Fressnapf, Adecco, Cancom and others) are actively and personally involved in all stages of the investment process. The focus of GENUI is on investments in market leaders in energy transition, health and digitalization. As a certified B Corp, GENUI pursues the strategic sustainability goal of supporting positive and measurable social or environmental impact. The investments are aligned with the United Nations' Sustainable Development Goals (SDGs).
For more information, visit: genui.de.
About Drake Star
Drake Star is an award-winning global tech investment bank that has completed over 500 transactions since 2003. The Drake Star global team of experienced professionals and senior advisors across offices in New York, Munich, London, Paris, Los Angeles, San Francisco, Berlin, and Dubai* focuses on mergers & acquisitions and corporate finance services worldwide in Software/SaaS, HR Tech, Digital Services, FinTech, Digital Media, Industrial Tech, Consumer & Retail Tech and Mobility & Sustainability.
This testimonial was given by a client. The testimonial is no guarantee of future performance or success. This is not a paid testimonial and no material conflicts of interest exist between the person(s) providing the testimonial and Drake Star. Drake Star is the marketing name for the global investment bank Drake Star Partners Limited and its subsidiaries and affiliates. In the USA, all securities are transacted through Drake Star Securities LLC. In the USA, Drake Star Securities LLC is regulated by FINRA and is a member of SIPC. Drake Star UK Limited (FRN 942020) is an appointed representative of Razlin Ltd (FRN 730805), which is authorized and regulated by the FCA. © 2025 Drake Star Partners Limited.
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