Drake Star acts as Exclusive Financial Advisor to BrainSell on its Sale to Atlantic, Tomorrow’s Office

New York City | February 06, 2025 – Growth enablement company BrainSell announced its sale to Atlantic, Tomorrow’s Office, an award-winning managed services provider. BrainSell is known for its deep technology expertise, advanced data and AI capabilities, and process optimization and will operate as a division of Atlantic, offering end-to-end business software and digital transformation solutions.

Drake Star acted as the exclusive financial advisor to BrainSell on this transaction.

Jim Ward, CEO of BrainSell, commented on the collaboration: “We hired Drake Star to help us navigate our first M&A deal. Sam Levy and Gaby Silvestris' experience, dedication, and genuine commitment to our success were evident; they were solely motivated by the right outcome for us. They were always available, highly communicative, and provided invaluable guidance throughout the entire process. They helped us understand every step of the process, ensuring we made informed decisions with confidence. Their relentless support, strategic insight, and ability to open doors with the right partners ultimately led to an outstanding deal. Hiring Drake Star, and more specifically Sam and Gaby, was one of the best decisions we made. I am truly grateful for their hard work, professionalism, and unwavering dedication.”

BrainSell has been a trusted business partner for 30 years, providing consulting, technology implementation, and data services across industries, including manufacturing, distribution, insurance, financial services, and hospitality. The company has built strong technology partnerships with key innovators in the marketplace, including Salesforce, HubSpot, Microsoft, Sage, Acumatica, and SugarCRM, ensuring clients have the right tools to optimize their operations and growth strategies. By uniting BrainSell’s expertise with Atlantic’s managed services, the company will create value at the intersection of people, processes, data, AI, and technology.

A Vision for Growth and Innovation

With BrainSell now part of Atlantic, customers can expect seamless access to expanded consulting services, deeper expertise in ERP, CRM, automation, and AI-driven business insights, and a greater ability to drive data-informed decision-making.

“This acquisition represents a significant step forward in our mission to provide comprehensive, technology-driven business solutions,” explained Jason Weiss, Executive Vice President & Chief Operating and Legal Officer at Atlantic. “BrainSell’s deep consulting and digital transformation expertise aligns perfectly with our commitment to delivering cutting-edge solutions that empower businesses to scale efficiently. Together, we are strengthening our ability to help mid-market companies drive success through strategic technology adoption and process optimization.”

“We are proud to have advised BrainSell on this landmark transaction and grateful for their trust throughout the process. This partnership represents a tremendous opportunity to drive innovation and create value at the intersection of processes, data, AI, and technology. The strong outcome of this deal reflects the strategic vision of all parties involved, and we look forward to seeing BrainSell and Atlantic continue to thrive in this next phase of growth,” said Sam Levy, Partner at Drake Star.

Gaby Silvestris, Partner at Drake Star, added: “We are delighted to have worked with BrainSell on this successful transaction. Jim and his team have built an outstanding business, and this acquisition marks an exciting new chapter for them. We are confident that BrainSell’s expertise, combined with Atlantic’s robust capabilities, will create tremendous value for their clients.”

Drake Star Team: Sam Levy, Gaby Silvestris, Edward Page, Daniel Joyce

Inquiries

For further inquiries, please contact:

Sam Levy
sam.levy@drakestar.com

Gaby Silvestris 
gaby.silvestris@drakestar.com

About BrainSell

BrainSell helps businesses grow and scale by providing unbiased guidance in selecting and implementing software solutions, along with expert data and consulting services. Using its proven G.R.O.W. methodology, BrainSell identifies opportunities for improvement and ensures clients adopt the right technology to drive scalability and success. Serving businesses across North America, BrainSell is committed to delivering strategic solutions that empower long-term growth.

For more information, visit: www.brainsell.com.

About Atlantic, Tomorrow’s Office

Atlantic, Tomorrow’s Office is a leading managed services provider offering managed IT, cybersecurity, business consulting, and digital transformation solutions. Focusing on helping mid-market businesses optimize their technology and operations, Atlantic delivers end-to-end solutions tailored to the evolving needs of today’s enterprises.

For more information, visit: www.tomorrowsoffice.com.

About Drake Star 

Drake Star is an award-winning global tech investment bank that has completed over 500 transactions since 2003. The Drake Star global team of experienced professionals and senior advisors across offices in New York, Munich, London, Paris, Los Angeles, San Francisco, Berlin, and Dubai* focuses on mergers & acquisitions and corporate finance services worldwide in Software/SaaS, HR Tech, Digital Services, FinTech, Digital Media, Industrial Tech, Consumer & Retail Tech and Mobility & Sustainability.

This testimonial was given by a client. The testimonial is no guarantee of future performance or success. This is not a paid testimonial and no material conflicts of interest exist between the person(s) providing the testimonial and Drake Star. Drake Star is the marketing name for the global investment bank Drake Star Partners Limited and its subsidiaries and affiliates. In the USA, all securities are transacted through Drake Star Securities LLC. In the USA, Drake Star Securities LLC is regulated by FINRA and is a member of SIPC. Drake Star UK Limited (FRN 942020) is an appointed representative of Razlin Ltd (FRN 730805), which is authorized and regulated by the FCA. © 2025 Drake Star Partners Limited.

*Partner Office