Drake Star acts as Exclusive Financial Advisor to Maxburg on its Investment in slashwhy

Osnabrueck, Hamburg | August 1st, 2024 – The software service provider slashwhy, which has been developing custom software for companies since 2020, is preparing for further growth by expanding its shareholder base with Maxburg. Through the partnership, slashwhy wants to continue growing with existing customers and, at the same time, set the course for the development of new, promising markets. The aim is to play a key role in shaping digitalization in industries with future potential and purpose, while scaling slashwhy's business model based on key factors such as agility, user-centricity and lived values. Drake Star acted as the Exclusive Financial Advisor to Maxburg on this transaction.

Since its foundation in 2020 as part of a management buy-out (MBO), slashwhy has established itself as a leading brand in the field of software development in northern Germany and has grown steadily as a company: within four years, the number of employees at the two locations in Osnabrück and Hamburg has risen from around 140 to more than 250. "We want to continue this successful development in the future and are now at a point as a company where we want to take the next strategic steps together with a strong partner at our side," said Kai Bergmann and Dr. Joachim Wilharm, Managing Directors of slashwhy. "Our goal is to deepen our expertise in the coming years and expand it to other market segments with future potential in order to establish slashwhy as a relevant innovation and digitalization partner."

Partnership with Maxburg: Shared values and visions

To achieve these goals, slashwhy has chosen Maxburg as its strategic partner. "In Maxburg, we have found an investor who shares our values, understands our culture and believes in our long-term vision," Dr. Christina Niemöller, Managing Director of slashwhy, noted.

Georg Landesvatter, Partner at Maxburg, said: "We really look forward to working with the slashwhy management and team and I would also like to extend our gratitude to the Drake Star team for their advisory work throughout this acquisition process. Their sector and deal-making expertise as well as their dedication were instrumental in facilitating a smooth and successful transaction."*

Julian Riedlbauer, Partner at Drake Star, commented: "I am delighted that we have been able to leverage my existing relationship with the founder and management team of shlashwhy and support Maxburg with the knowledge of our global digital services sector experts in this new investment. We are confident that this partnership will make the company even more successful in the future."

Drake Star Deal Team: Julian Riedlbauer, Raphael Berger

For further inquiries, please contact:

Julian Riedlbauer

Partner | Drake Star

Julian.riedlbauer@drakestar.com | M +49 172 661 575 9

About slashwhy

slashwhy GmbH & Co. KG is the partner in the field of individual development of user-centered software applications. Based on agile methods, slashwhy's experts advise and support companies from the early conceptual stages of developing digital products and business models through to the implementation and further development of customized solutions. The portfolio includes the development of applications for mobile, web and desktop, embedded software and solutions in the areas of IoT, cloud, machine learning and UI/UX design. slashwhy employs more than 250 people at its locations in Osnabrück and Hamburg.

For more information, visit: www.slashwhy.de/en.

About Maxburg

Maxburg is an owner-managed investment company focused on German-speaking countries. With a total volume of more than €1 billion, the funds advised by Maxburg manage money from German and international foundations and concentrate on long-term investments in mostly founder-managed medium-sized companies with the aim of sustainably promoting their profitable growth. In the last 10 years, the Maxburg funds have invested in 27 companies and made over 30 acquisitions in industry consolidation concepts. Software and IT services are a focus alongside investments in the business services, healthcare and consumer goods sectors. slashwhy is the sixth platform investment of Maxburg Beteiligungen IV GmbH & Co. KG, which is advised by Maxburg Capital Management GmbH.

For more information, visit: www.maxburg.com/en/.

About Drake Star

Drake Star is an award-winning global tech investment bank that has completed over 500 transactions since 2003. The Drake Star global team of experienced professionals and senior advisors across offices in New York, Munich, London, Paris, Los Angeles, San Francisco, Berlin, and Dubai* focuses on mergers & acquisitions and corporate finance services worldwide in Software/SaaS, HR Tech, Digital Services, FinTech, Digital Media, Industrial Tech, Consumer & Retail Tech and Mobility & Sustainability.

Drake Star is the marketing name for the global investment bank Drake Star Partners Limited and its subsidiaries and affiliates. In the USA, all securities are transacted through Drake Star Securities LLC. In the USA, Drake Star Securities LLC is regulated by FINRA and is a member of SIPC. Drake Star UK Limited (FRN 942020) is an appointed representative of Razlin Ltd (FRN 730805), which is authorized and regulated by the FCA. © 2024 Drake Star Partners Limited.

*Partner Office

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*This testimonial was given by a client. The testimonial is no guarantee of future performance or success.  This is not a paid testimonial and no material conflicts of interest exist between the person(s) providing the testimonial and Drake Star.