Germany-based ecommerce mass-customisation company Pearlfection GmbH, www.pearlfection.de, with focus on individualisation of precious jewellery raises a growth financing round in the lower seven digit Euro range.
Mountain Super Angel AG and Ecommerce Alliance AG have already invested in a previous round in Summer 2011. The current capital round was conducted by existing shareholders, including Berlin Ventures and management, as well as KfW's ERP Start Fonds and Idealo.de founder Martin Sinner.
The new capital enables Pearlfection to further accelerate their growth and to strengthen their leading role in the segment of "mass customisation" of jewellery.
Pearlfection produces customised jewellery, which is configurated by a proprietary internet-based design tool. The focus on online visualisation of engravings as well as the possibility of selecting different precious jewellery elements enables Pearlfection in a unique way to combine the advantages of the internet with the key success factors of the attractive jewellery market.
"Next to our lead investors we are especially happy to have attracted Martin Sinner the founder of Idealo, and KfW, who will further strengthen our technology and sector competence." said Hendrik Ernst, founder and managing director of Pearlfection GmbH.
LD&A Jupiter advised Pearlfection on the financing round.
About Pearlfection GmbH
Pearlfection produces customised jewellery in the "affordable luxury" segment, which is configurated by a proprietary internet based design tool. The focus on online visualisation of engravings as well as the possibility of selecting different precious jewellery elements enables Pearlfection in a unique way to combine the advantages of the internet with the key success factors of the attractive jewellery market.nnThe wide product range of over 1,000 elements for the categories bracelets, rings and necklaces as well as the possibility to design engravings of motives and texts online offers the customer a space of unlimited creativity.
